The diversity of material on the Web continues to grow to encompass audio, video, games and all manner of data services alongside traditional documents. The Content Label Incubator Group [WCL-XG] aims to foster ideas for how content providers can inform [...] that their content is of a certain type, fulfils certain criteria or meets given requirements.(Highlighting is mine.)
If a content provider gets the chance to mention whether its content fulfils certain criteria, I wonder, how that should be trustworthy in any way. Every single unreflected opinion, provided by any anonymous poster could be announced to fulfill, simply, every criteria.
I think, a self-selected claim of what the content is self offers, wouldn't work unless there's some kind of social control. Either that there's some kind of unwritten law applied or there's an immediate social control by known peers of the content provider or an indirect social control, as drafted by the popular rating systems, known e.g. from e-bay.
Alternatively, a (neutral?) software could be developed which states the fulfill of the content. Another question is, whether a piece of content fulfills the same criteria or every perceiver or if the fulfillment depends on the person who's consuming the content. -- At least for the also mentioned "content providers can inform [...] that their content [...] meets given requirements", I'd opt for the chance, that the peer actually needing to apply the information provided (by the content) probably can decide better than the content provider whether or not the content provided meets any given requirement. If that question is answerable once and for all, ever.
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